Highly contextual in nature, App Clips are accessible via QR codes, NFC touchpoints, or from links within brand communications, and can help eliminate friction from the customer journey while also improving the discoverability of a brand’s full native mobile experience. Launched earlier this year, App Clips are simple, powerful, native app experiences that give users the convenience of accomplishing a specific task without downloading a mobile app. “With App Clips, Caesars is now able to offer guests a contextual, powerful utility at their point of need while also driving app downloads and usage among current and prospective loyalty members.” “We are proud to have partnered with Caesars to design and develop this new engagement channel that has the power to drive immediate business value,” states Rajesh Midha, Bottle Rocket’s Chief Experience Officer. The App Clip also leverages push notifications from Caesars’ engagement partner, Airship. This innovation allows on-site guests to locate their hotel room and book restaurant reservations quickly and easily without downloading the Caesars Rewards mobile app. Bottle Rocket, a leading digital experience company, today announced the launch of an Apple App Clip for its partner Caesars Entertainment, the largest casino and entertainment company in the U.S.
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